ALL OUR PROJECTS ARE PRODUCED ON RESPONSIBLE MATERIALS USING RENEWABLE ENERGY.
OUR ENVIRONMENTAL COMMITMENT
100% RENEWABLE ENERGY
To further maximize our energy efficiency and reduce our CO2 emissions, we have switched from conventional energy to sustainable energy generated by wind and local solar. Wind and solar powered electricity is renewable, which means it can replenish its own resources naturally, continually, and reliably. As a manufacturing facility, we can consume a great amount of energy throughout the year. By using renewable energy, we are preventing 50 tons of CO2 from entering our atmosphere each year. We receive our wind power from the Fenner Wind Farm in Madison County, New York. Their twenty wind turbines provide up to 30 megawatts of energy throughout the state of New York annually, including here in Brooklyn. Supplementing our wind energy, we also use local solar energy captured along the rooftops of our eco-conscious neighbors through the Brooklyn Microgrid. By purchasing local solar energy, we experience all the benefits of renewable energy, while supporting local businesses.
ECHO-FRIENDLY SOUND REDUCTION
When you visit our facility, the first thing you’ll notice in our production area is probably our walls of egg trays. While the appeal of this lo-fi chic design choice is apparent, these egg trays are not simply there for aesthetic purposes. They are also perfect for cost-efficient sound reduction. With its concave parabolic shape, each pocket essentially absorbs echoes and high-pitched noises by canceling sound waves. Our equipment can generate quite a bit of noise when everything is in full production, and those egg trays contribute to safer and healthier working conditions for everyone. Noise pollution is still pollution, and prolonged exposure to noise pollution is also known to cause a number of physiological and psychological health concerns, such as irritability and aggression, increased levels of blood pressure, stress, and hypertension, not to mention tinnitus and hearing loss. They also help us to be good neighbors, since the classrooms of The Children’s School P.S. 372 are directly across the street. The egg trays are also made from recycled materials, so they’re a great example of how we reduce, reuse, and recycle. Incidentally, we’ve noticed the trays’ incubating qualities that help us reduce energy for heating and cooling throughout the year. All in all, they’re quite environmentally “sound” indeed.
EFFICIENCY & APPROPRIATENESS
When people first consider using a green printer, often their first concern is that they’ll need to spend more for an eco-friendly product. At Rolling Press you don’t have to pay more to be more responsible – we make green printing affordable. How? By focusing on efficiency and appropriateness. To produce a project efficiently is to travel through the entire manufacturing process and identify ways to minimize time, raw materials, and energy. And the easiest way to accomplish this is to keep formats simple and standard. That may sound uninteresting, but if you remove all the aspects that slow down an otherwise streamlined process, you can find great cost-savings. And rather than changing a standard format, we would prefer you invest your time and energy into design and photography. In any case, we will be glad to help you determine the best way to produce your project efficiently. And how do we determine the appropriateness of design? We simply ask whether or not it is “over- designed” for its purpose. Does it have one too many embellishments? Does it even need any embellishments? Sometimes the aesthetic principle of “less is more” can also prove to be financially practical. A common scenario found in printing is paying too much for excess. And where excess exists, waste is sure to follow. Ultimately, our best advice is to consult with us during your design process. Our goal is to help you maximize your efficiency and value, while minimizing your waste and cost – all without compromising the message you want to communicate.